Salespeople Need Professional Training

I once walked into Best Buy to buy a computer. I walked up to a salesperson and asked him “I’m interested in buying a computer, but I’m not sure what I need.” For the next 30 minutes he blabbered on about all things “Computer” to the degree that I was more confused by the time I left than when I walked in. Needless to say, I bought nothing that day.

While understanding the product or service that someone is selling is important, being good at sales requires more than just that. Let’s take a look at this concept.

First, professional sales training teaches salespeople how to communicate effectively with customers. This means being able to identify and understand your customer's needs, concerns, and objections. By doing so, salespeople can learn to tailor their pitch to meet the customer's specific needs and provide solutions to their problems. Effective communication skills also enable salespeople to build rapport and establish trust with your customers, which is crucial in making a sale.

Second, professional sales training helps salespeople to develop the skills needed to close deals successfully. Closing a deal requires a delicate balance of assertiveness and persuasion, and without the right skills, salespeople can struggle to close deals. Professional sales training equips salespeople with the techniques and strategies necessary to overcome objections and close deals, even in challenging situations.

Third, professional sales training teaches salespeople how to manage their time effectively. Salespeople often have a large number of leads to follow up with and appointments to attend. Effective time management skills enable salespeople to prioritize their activities, focus on high-priority tasks, and maximize their productivity. 

Finally, professional sales training provides your salespeople with ongoing support and development. Sales techniques and strategies are constantly evolving, and your salespeople need to stay up to date to remain effective. Professional sales training provides your salespeople with ongoing support and development opportunities, ensuring that they can continue to improve their skills and stay ahead of your competition.

Professional sales training equips salespeople with the skills and techniques needed to communicate effectively with customers, close deals successfully, manage their time effectively, and continue to develop and improve their skills. Investing in professional sales training is, therefore, a wise investment for any business looking to grow and succeed. ActionCOACH Spokane is offering a 12- Week Sales Training Academy starting in mid-May 2023. For information contact us at, or call 509-309-2922 to book your employees into the program.

Kevin Weir - 4/21/2023


The Latest

7 Common Mistakes Your Salespeople Are Doing

Have you ever encountered a salesperson who said and did the dumbest things that eventually killed a sale? Was it embarrassing to watch? Here is a question…Does this person work for your business? OUCH!!  Let’s talk about the 7 biggest mistakes that your salespeople are making, but you probably don’t know that it’s happening.


Is It Time for A Membership Program in Your Business

One of the biggest movements in the past 10 years in business is the extensive use of Membership programs. Why is this the case? It’s because Membership programs have become a popular way for businesses to reward their customers and build long-lasting relationships. Basically, A membership program is a loyalty program where customers pay a fee to become a member and, in return, receive various benefits such as discounts, free products, or exclusive access to events.

Why it’s So Important to Have an Exit Plan

So you started your small business, got it up to speed, and now you are beginning to see real profits and real results. It feels great!!  However, you have to start asking yourself “I’m not going to live forever, so what is my off-ramp for my business?” That’s right, you have a 100% chance of exiting your business since the immortality pill is many years from being perfected. So, let’s start discussing your exit plan.

Bring More Joy to Your Business

Subscribe to our weekly newsletter to get business tips sent to your inbox.