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Reactivation Goldmine – Getting Your Chiropractic Patients Back Under Care

A few years ago, I was working with a chiropractic clinic owner who was struggling to grow their clinic.  They had developed some excellent patient lead generation strategies and were doing a decent job at attracting new patients.  However, they just could not make the financial breakthrough they were seeking.  When I asked what they were doing with old patient records, the main administrative employee showed me a file on her computer of all the clinic’s inactive patients. There were well over 600 of them just sitting there. I was shocked and all I could say to them was “You have a GOLDMINE in those files.

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5 Reasons You Are Losing Business

So, you are a business owner and you’ve had a successful business for the past number of years, but now it seems like things have slowed down. You are not getting enough new customers in your business, and your current customers are just not coming back as often as you would like. You tell yourself “Maybe the economy is slowing down” and yes, you are partially correct. But it’s more likely that you are the cause of your business slow-down. Here are 5 reasons that you may be losing business.

Chiropractors, Are You Measuring Multiple Conversation Rates?

I’m working with a Chiropractor who is using Facebook ads to help boost their number of leads coming into the clinic. In looking at their numbers we quickly figured out that the costs per new patient, although high, was acceptable. However, it was quickly apparent that the large number of leads they were getting was not resulting in a significant growth of new patients.  When I looked at their data, I could see how many appointments they were getting from the leads, and how many new patients, but nothing else. What about the conversation rate from lead to direct contact?

7 Reasons You Are Not Retaining Great Employees

You’re a business owner and one of your best employees comes into your office to submit their 2-week notice. Your thought is “Here we go again” as this isn’t the first time this has happened in very recent history. Immediately you think to yourself “What is going on with employees these days, maybe Millennials and Gen Z types just are not as loyal and hard-working as us Baby Boomers and Gen X’ers.”...

How Much Does Coaching Cost?

In your business, your prospects are asking you, “What does your service or product cost?” They have two good reasons:  1) They don't know what else to ask, and 2) they want to know if they can afford your service or your product. Our business is the same.

7 Best Ways to Grow Profits in Your Dental Practice

In our book How to Create a Healthy Dental Business, Dr. Traci Lennemann and I outline a comprehensive process on how to overcome pressing challenges you may have in your dental practice. However, if the main thing you want to accomplish is additional profits in your dental business in a post-Covid world, let’s look at the 7 best ways you can grow the profits in your dental business.

5 Reasons Why Your Business Isn't Growing

You started your business several years ago, and it was growing for a while. However, over the past number of years it has plateaued, and you just don’t know why you can’t get your business to expand beyond where you have it now. So, what is the problem? Here are 5 reasons why your business may not be growing at the rate you believe it should grow.

7 Best Ways to Increase Profitability in Your Chiropractic Office in a Post Covid World

It must feel great that you now can have patients enter your clinic without masks (if you so choose) and not feel like you are either spreading infection around or waiting for the State Department of Health to write you a ticket and potentially shut you down...

10 Ways You Are Destroying Your Business

After 14 plus years of Business Coaching and evaluating literally thousands of businesses, I have been witness to some of the most insane things that business owners have done that turn a business from a semi-successful enterprise into one that...

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The Deadly Elixir of Poor Performance

The Peter Principle tells us that a person will rise to their level of incompetence. This may be true in all sorts of endeavors. However most individuals, when they reach this level, will willingly ask for assistance or will be demoted or...

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In my book ‘First Aid For a Wounded Business,’ I address many of the causes and cures for a business that is in serious trouble and needs to be saved.  Many of the problems are financial related, others are customer service related, and others are ...

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