I hope this email finds you well. As the owner of a chiropractic clinic, dental clinic, physical therapy firm, naturopathic practice, or any independent medical establishment, you understand the importance of attracting new patients. However, have you considered the benefits of reactivating your existing patients? In this email, I want to share with you the power of reactivation and provide three key steps to implementing an effective reactivation system.
The Costly Consequences of Trusting Your Gut in Hiring
As a business owner, have you ever hired an employee who seemed like a rock star during the interview process, only to turn out to be a total disappointment? If so, you're not alone. In fact, I have a confession to make - I've made the same mistake. Hiring the wrong person can cost you thousands of dollars and countless hours wasted. The problem is, relying on your gut instinct when making hiring decisions can often lead you astray. Let's explore why your gut is almost always wrong when it comes to hiring the right talent.
Find Out Why Chiropractors as Coaches Can Do More Harm than Good!
In this video transcription, we dive into a topic that may generate some controversy: whether or not chiropractors should be your go-to choice for business coaching. While there are many chiropractor coaches who excel in various aspects of practice management, it's essential to consider alternative options that can provide a fresh perspective and better align with your individual goals. Let's explore three key reasons why a non-chiropractor business coach might be a better fit for chiropractors who own their clinics.
Don't Manage Your Employees, Coach Them
I recently completed reading the book “The Coaching Effect” by Bill Eckstrom and Sarah Wirht. In the book, Eckstrom and Wirth emphasized that real success in developing your team is not about “Managing” your employees, but instead “Coaching” them to improve their performance on a monthly, weekly, and even daily basis. To many times we are “Managing” them to achieve results that they are not prepared to achieve. Instead, we need to find ways to teach, instruct, motivate, and perturbate them into performing at a higher level. So, what does that look like?
Is Servant Leadership Important for a Small Business Owner?
I’ve been asked on several occasions about the concept of “Servant Leadership.” and how does it apply to small business. To define the concept, servant leadership is a leadership philosophy that emphasizes the importance of serving others first. It is an approach to leadership that prioritizes the needs and well-being of the team and focuses on empowering and enabling them to achieve their full potential. This leadership style is particularly important for small business owners, like you, who are looking to create a positive and productive work environment.
Salespeople Need Professional Training
I once walked into Best Buy to buy a computer. I walked up to a salesperson and asked him “I’m interested in buying a computer, but I’m not sure what I need.” For the next 30 minutes he blabbered on about all things “Computer” to the degree that I was more confused by the time I left than when I walked in. Needless to say, I bought nothing that day.
7 Common Mistakes Your Salespeople Are Doing
Have you ever encountered a salesperson who said and did the dumbest things that eventually killed a sale? Was it embarrassing to watch? Here is a question…Does this person work for your business? OUCH!! Let’s talk about the 7 biggest mistakes that your salespeople are making, but you probably don’t know that it’s happening.
Is It Time for A Membership Program in Your Business
One of the biggest movements in the past 10 years in business is the extensive use of Membership programs. Why is this the case? It’s because Membership programs have become a popular way for businesses to reward their customers and build long-lasting relationships. Basically, A membership program is a loyalty program where customers pay a fee to become a member and, in return, receive various benefits such as discounts, free products, or exclusive access to events.
Why it’s So Important to Have an Exit Plan
So you started your small business, got it up to speed, and now you are beginning to see real profits and real results. It feels great!! However, you have to start asking yourself “I’m not going to live forever, so what is my off-ramp for my business?” That’s right, you have a 100% chance of exiting your business since the immortality pill is many years from being perfected. So, let’s start discussing your exit plan.
How to Stop Embezzlement in Your Business Before It Starts
If you are telling yourself right now “This can never happen to me” you are setting yourself up for a fall. According to the Insurance industry newsletter Embroker, annual employee theft is as high as $50 billion per year. Don’t let yourself become part of that statistics. Here’s how you can stop embezzlement in your business before it starts:
Why Business Coaching is Important
We know that the greatest athletes in the world rely on expert coaching to help them become world class at whatever they do. Likewise, business coaching is a rapidly growing industry and for good reason. It is becoming increasingly evident that businesses of all sizes, in all industries, can benefit greatly from working with a business coach. Whether you are the owner of a small startup or the CEO of a large corporation, business coaching can help you achieve greater success, reach your goals faster and operate your business with more ease and efficiency.
7 Steps to Systemize Your Business
Small business owners often struggle with finding the right balance between serving their customers and managing their operations effectively. Systemizing your business can help you streamline your processes and make your work more efficient, freeing up more time to focus on growth and customer satisfaction. Here are 7 steps you can take to systemize your small business:
The 7 Keys of Small Business Leadership
Small business leadership is the act of guiding and directing a small business to achieve its goals and objectives. It requires a unique set of skills and qualities, as small businesses face a range of challenges and obstacles that larger organizations may not. Here are 7 key traits and strategies that are important for small business leaders to cultivate:
How to Grow Your Chiropractic Business in 4 Easy Steps
Having worked with Chiropractors for almost 20 years, virtually every Chiropractor has a challenge with getting new patients. The problem I see with so many of these Chiropractors is that they’ve never put together a strategic plan on how to go out and get these new patients. To many of them get sucked in to paying for expensive marketing programs that do not get a good Return on Investment, or they get advice from their other Chiropractor friends and follow strategies that may have worked for their colleagues, but doesn’t work for them.
Momentum – Get it - Keep it - Protect it
Here in the Spokane, WA area, where I live, we have been in the process of building what we call the “North-South Freeway” which will be a 4-Lane highway that will go a long way in reducing the congestion we have of trucks on surface streets going to and from major Canadian markets such as Calgary and Edmonton. The concept for this project started in 1946 but did not start construction until 2001. And yes, 22 years later it’s still under construction, but is scheduled to be completed by 2028.
9 Lies Friends Like to Tell
Have you ever had a conversation with a friend and wondered to yourself “I wonder how much of what she told me was really true?” Well here’s a list of the nine lies that friends like to tell. What are those you ask? Well I’ve been sworn by secrecy by the CIA, NSA, Mi6, and the Public Library not to reveal them, but for you, I will. You just can’t leak this to my KGB contact.
Buying Patients: A New Way to Look at Marketing
As new dental materials are being developed and introduced, you can spend countless hours learning how to integrate these innovative breakthroughs into daily practice. Once you’re ready to offer these concepts to your patients, it is vital to market your new skills and attract new patients.